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Companies with a purpose beyond profit tend to make more money

Mon, 25th Jan 2016

 My new piece on 'the purpose of purpose' for FT Business Education is online here


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User comments

Andy :: 25th Jan 16
And I also see and know how the overarching purpose set by Jos de Blok for his Buurtzorg neighbourhood nursing and social care organisation makes all the difference to their success and all 10,000 employees get this too! True success from purpose and integrating simplicity.
Henning :: 25th Jan 16
Is "purpose" just a new way to say "mission"? Like wot we used to preach?
Paul Reading :: 26th Jan 16
Unfortunately in the short term companies focussed purely on profit can be successful - the film The Big Short" shows this in rather exhuberant style - but that was because of widesrpead outright fraud and abdication of responsibility by regulators. The Public Sector includes indeed excellent practice, but too many are run by those who only focus on measure to ensure complying with PIs hence the low level of customer satisfaction.
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